Construction, promotion of the fruit and vegetable offer, market analysis and commercial strategy
Description
Market developments, differential commercial dynamics, purchasing determinants and motivations, development of in-store offerings, promotional dynamics.
Information
SIVAL edition
SIVAL 2025
Type of intervention
Conference
Intervention format
Restitution / Study
Issues
Economic performance, Development and enhancement of Sectors
Sectors
Arboriculture, Vegetables
Themes
Consumption and society, Production diversification, Economy and market
Key words
consumption, marketing
Events
Entretiens Techniques CTIFL
Organizers
CTIFL