How can market research and forward-looking studies help you make the right strategic choices?

In the life of a company, you have to make choices for the future that can have a major impact. To make sure of this, it's important to rely on objective elements and real data. That's why consumer research (including BtoB consumer research) is essential. And for more distant visions, we can rely on prospective visions to chart our course. In this workshop, we'll be presenting some consumer trends, examples of forward-looking studies, and practical, effective tools for conducting online surveys, with the help of ChatGPT.